Most Important Life Decision

by Nick Sage

🏠 Why Choosing the Right Real Estate Agent Could Be the Most Important Decision of Your Life

"Would you hand over your retirement account to someone just because you know them? Probably not. So why do it with your home?"

🚨 The Surprising Truth: 71% of Realtors Sold Less Than One Home Last Year

Yes, you read that right.

According to recent industry data, 71% of licensed real estate agents sold fewer than one home in the past year. That means nearly three out of every four agents aren't actively working in today’s fast-moving, high-stakes market.

Meanwhile, 20% of agents are doing 80% of the business. These are the professionals who get consistent results because they have proven systems, experience, and a full-time commitment to real estate.

So, the big question is:

Are you choosing someone you know… or someone who knows what they’re doing?

🔍 The 6 Core Responsibilities of a Professional Agent

A skilled real estate agent should be able to deliver on these six key jobs:

1. 📊 Pricing Strategy Advisor

Helps you determine the best price based on market data, local trends, and your home's unique value.

2. 📣 Marketing Expert

Creates professional, targeted marketing campaigns (online + offline) that generate buzz and buyer traffic.

3. 🤝 Skilled Negotiator

Fights for your best terms and pricing whether you’re buying or selling—no shortcuts, no surprises.

4. 🗂️ Transaction Manager

Handles every deadline, document, and detail to keep your deal on track and stress-free.

5. 🌍 Local Market Expert

Knows your neighborhood, understands buyer behavior, and anticipates market shifts.

6. 💼 Client Advocate

Communicates clearly, honestly, and frequently—putting your goals first, always.

👨‍💼 Why “Someone You Know” Might Not Be the Best Fit

It’s tempting to work with a friend or family member who recently got licensed. But ask yourself:

Would I trust them to manage a six-figure investment?

This is one of the biggest financial decisions of your life. You deserve more than a friendly face—you need a skilled, proven professional.

That’s why I invite you to use me as a measuring stick.

Compare my systems, local knowledge, marketing reach, and consistent communication to what your “friend in the business” offers. The difference may surprise you.

✅ The Bottom Line: Choose Wisely

There are many good agents out there, but fewer great ones. I encourage you to make this decision with the same care you would give to any other major financial choice.

Let’s talk. No pressure—just a clear conversation about how I can help you win in this market.